By Ravi Bhati

The internet is a big portal where people come to look for information. If you have no information, viewers will leave your site for a better one. When optimizing your site, remember that your website is not the only fish in the lake. There are sharks in there and promoting your site through article marketing is not a bad idea.

So, should you provide content or just dump tons of keywords out there? The answer is ‘yes’ and ‘no’. You should provide great content that uses your keywords efficiently. Keywords are another aspect of promoting your site and it leads the reader to your content.

Once again, if your website is selling tomatoes, you will want to tell the potential buyer about tomatoes and keep him/her interested. You will also want to tell the search engines to direct any tomato seeker to your site by using this ‘tomato’ keyword more than a couple of times, including your Meta keywords and description; if possible, also as the title of your article.

One of the ways you can combine marketing and customer service is through opt-in marketing. Well written articles full of content and useful information will help in building your list as more subscribers will be attracted by your list. There have been the need for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Not only does article marketing increase your page rank, using links (relevantly) through your article will also increase your link popularity. If you are an affiliate of other websites, this will be the great time to include useful money making links into your article. Although be sure to review the author guidelines prior to submitting to an article directory, as some do not allow the use of affiliate links.

Article marketing can also serve as a basis for your PPC/CPM ads. Certain ads use certain keywords, and articles contain words that can draw traffic and revenue to your site: utilize it. Article marketing extends beyond just writing the articles, you also want people to read these articles and develop an interest in your product.

Now that you have created/bought articles that relate to your website, are keyword optimized, and are informational, you can place it on your site and then submit it to several of the top article directories. Placing relevant content with your links on other relative website are great article marketing techniques that can earn you paging views. The best way to approach another web site owner is to ask if they would be interested in an article swap, this way both sites will benefit from the one way back link.

Remember that your articles should be authentic and original. Do not collect articles from free article directories, as those articles have been used over and over again and will damage the link popularity of your website. Instead, write articles yourself, exchange articles, hire a hand, or buy original articles.

About the Author: For more useful tips & hints, please browse for more information at our website:-

article-promotion-course.comarticlemarketing.reprintarticlesite.com

Source:

isnare.com

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By Michael Mike

Trade shows are a costly venue for companies, so if your company is planning to participate in a trade show, then it is important to make the most of it and plan ahead. Put some thought into the selection of your promotional items. Trade shows are the premier place to meet the very people in the industry that are important to your business. Therefore it is important that you put some thought into your promotional products and choose items that you believe your customers will keep in front of them, after all the most important thing is name recognition. You want these customers to think of you and the product that you are offering. When trying to capture the attention of future customer and the public at large, nothing can be more effective than a free product with your logo on it.

Some great ideas for Promotional Product giveaways for Trade Shows

Umbrellas: Umbrellas are great promotional products people love them and tend to keep them for a very long time. They have large imprint areas and are easily seen by many people. People carry them around in the rainy months and the sunny hot months.

Pens: Everyone loves a great pen, you can never go wrong with this promotional item. It is important however, to make sure you are giving a good quality pen that people will want to use. It’s worth the extra couple of pennies to purchase a quality pen. Your customers will remember you. Keep in mind that potential clients could be using your pens at the sign up booths, to exchange contact information and to keep notes of the activities and vendors at a trade show. Giving a promotional pen is a important tool for any trade show event.

Tote/Shopping bags. In these “Going Green” times people are becoming more accustomed always having their tote bags with them. These are inexpensive and great for the trade shows to carry the many items that are collected. They are great for the grocery store, and have many other uses. Needless to say the name recognition in an ongoing thing. Wherever the bags goes so does the company name. They have a large imprint area which makes them easy to read.

Coffee/Travel mugs. People love mugs and tend to carry them with them. They are always great for the morning cup of Java or the afternoon cold drink. Remember, travel mugs travel, and they are another great promotional product idea.

Health and safety items. Pill boxes, first aid kits, stress relievers and similar goods make great giveaways especially in the health and pharmaceutical industries.

Remember there are thousands of promotional products and there are certainly several that will work great for each company. Just plan ahead and give it some thought and remember the goal is name recognition and making sure the product stays with the customer as long as possible.

Finding these types of products and additional information on advertising gifts, promotional items and corporate gifts can be found online.

About the Author: Michael Felton is the co-founder of

mybizorder.com

. We are a leader in online sales of promotional products and promotional items. –

mybizorder.com

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